Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
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Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
Affiliate marketing is a highly effective channel, as long as you actively engage with the partner sites.
Contact Centre Leagues 2010
05 May 2010 | by Melanie May
Contact centres continue to be on the receiving end of bad press for failing to sort out customers' enquiries at the first time of asking. Melanie May investigates the ways outsourced centre providers are helping brands to prevent their customers from entering phone-based hell.
Editor's comment: Red button's valuable legacy
05 May 2010 | by Gareth Jones
LONDON - The marketing director of a car company once told me he loved the 'clunkiness' of interactive TV because it meant consumers persistent enough to watch his red-button ads really wanted to buy.
J2O
05 May 2010 | by Joe Thomas
LONDON - The market-leading juice drink is at risk of losing its crown to healthier alternatives.
Opinion: The Marketing Society Forum
05 May 2010 | by Staff
Is Barclays' talent-contest campaign an effective way to promote its refit?
Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
The industry's business model is about to implode, and the agencies have only themselves to blame.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.
Rewriting the rules
27 Apr 2010 | by Gemma Charles
LONDON - Marketers in all sectors will be affected by draft guidelines on green ad claims.
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