Marketing Moments 2012: Obama secures historic second term
06 Dec 2012 | by Nicola Kemp
It was a monumental achievement: Barack Obama defied political gravity to secure a second term in office
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The fastest-spreading viral video of all time gave marketers a taste of the power of social video
It was a monumental achievement: Barack Obama defied political gravity to secure a second term in office
M&S left rivals in the shade with a truly inspiring Christmas campaign
Greggs has today reported like-for-like sales have dropped 2.6% in the 14 weeks to October, blaming rising food prices and adverse weather conditions.
Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes in the programme's 15-year history.
Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.
Foster's is to extend its humour-based marketing strategy by reviving a series of classic British comedies online.
Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding the venue for the next five years as the Motorpoint Arena.
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans to get brands to fund the anti-obesity campaign Change4Life.
The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials in the Premier League, Football League and FA Cup.