PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
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PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.
Sector Insight: Motor insurance
28 Jul 2009 | by Jane Bainbridge
The advent of price-comparison websites is levelling the playing field as motor insurance providers compete for market share.
VBS pushes Hasbro game
28 Jul 2009
Viacom Brand Solutions (VBS), has tied up with Hasbro to promote an active outdoors game for children.
Five cuts budget for programmes
28 Jul 2009
Five has cut its budget for programmes by 25% in the face of declining advertising revenues. The broadcaster has allocated £165m for productions this calendar year, down from £220m in 2008.
BBC Worldwide signs partnership
28 Jul 2009
BBC Worldwide has signed a three-year revenue-share partnership to handle the MasterChef brand for producers Shine Television. The licensing programme includes live events, products, publishing and online activity.
Goodstuff wins planning account
28 Jul 2009
Goodstuff, the communications planning specialist, has won Gamesys Group's planning account for the Jackpot Joy online gambling site. It was appointed following a joint pitch with ad agency start-up Campbell Lace Beta.
COI reviews media buying requirements
28 Jul 2009
The COI is reviewing its £211m media buying requirements, with a view to consolidating the account. The business is currently shared between Carat, Starcom, MediaCom, i-level and Posterscope.
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