The week in marketing
24 Feb 2009
- Starbucks gets Ready.
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Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
The days of high-volume sales of cold mail data may be over, but demand for analytics to generate targeted data selections and quality email data is on the rise.
Media: Real Time to become Shed
24 Feb 2009
Real Time Extra, a lifestyle channel targeting men, is rebranding as Discovery Shed.
Media: Fujitsu IT hires Redwood to produce magazine
24 Feb 2009
Fujitsu IT Services has appointed Redwood to publish a customer magazine.
Media brief: Disney Channel to run preview screenings
24 Feb 2009
The Disney Channel will be running preview screenings of Hannah Montana in 82 Disney Stores across Europe throughout March. The screenings will include a message from the show's star Miley Cyrus.
Media brief: Nick Jr signs deal with Butlins
24 Feb 2009
Nick Jr, the pre-school TV channel, has signed a two-year deal with Butlins. A live theatrical tour will perform at three Butlins holiday resorts, ads for which will run on Nick Jr.
Media brief: Microsoft in talks about launch of internet TV service
24 Feb 2009
Microsoft is in talks with the BBC, ITV and Channel 4 about the launch of an internet TV service. Ashley Highfield, Microsoft's UK managing director, said the company is working on its own video-on-demand offering.
Media brief: Carbon Trust hands account to Universal McCann
24 Feb 2009
The Carbon Trust has handed its £4m media buying account to Universal McCann following a pitch against Carat, Manning Gottlieb OMD and Brilliant Media. The work was previously handled by Carat.
Media brief: Jaeger hands account to Red
24 Feb 2009
Jaeger, the British fashion brand, has handed its media planning and buying account to Arena BLM's luxury specialist division, Red, after a pitch. Jaeger had a media spend of £500,000 in 2008, according to Nielsen.
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