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BMW reviews UK advertising account out of WCRS after 29 years

03 Dec 2009 | by Staff

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

We'll Call You: London 2012

04 Aug 2009 | by Staff

Since Mole lives in London and is already paying for the Olympics via our council tax, we thought we would volunteer to help; that way we might get to see some events in the flesh.

PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?

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