to remove filtersVisitBritain runs digital campaign
02 Dec 2009
VisitBritain is running a digital campaign to tie in with Guy Ritchie's forthcoming movie Sherlock Holmes. The activity is part of a wider strategy positioning Britain as a destination for film fans.
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BARB's new audience measurement service to go live
02 Dec 2009
BARB's new television audience measurement service will go live on 1 January. It is designed to improve industry understanding of who is watching which programmes and where.
Harley Medical appoints MindShare Direct
02 Dec 2009
Harley Medical, the cosmetic and non-surgical specialist, has appointed MindShare Direct to its estimated £3m media planning and buying account following a pitch.
Newspaper sites attract more than 30m unique users
02 Dec 2009
Guardian.co.uk, Mail Online and Telegraph.co.uk attracted more than 30m unique users each in October. Three further sites achieved double-digit growth month on month.
WW revamps ready meals
02 Dec 2009
Weight Watchers (WW) is revamping the visual identity of its ready meals to help it compete against own-brand products.
Andrex alters pack colours
02 Dec 2009
Andrex is rolling out a redesigned range of packaging to give its products a more 'natural' appearance.
Brand in the news: Wimpy
02 Dec 2009 | by George Riddiford, Managing director, BrandMe
Wimpy bar? Provincial high street, ill-fitting windcheater bought with Green Shield Stamps, Vauxhall Viva, Rumbelows, Please Sir!, Granada Rentals, Green Line 721 to Romford and everything in red-and-yellow plastic - but the rum baba was great.
Beechams hires Futurebrand for fresh look
02 Dec 2009
Beechams has hired branding agency Futurebrand to create a fresh look for its cold and flu brand, Ultra All-in-One. The agency has been tasked with creating packaging to tie in with the products' positioning as the 'definitive fighting solution'.
Virgin Atlantic opens Clubhouse at Gatwick Airport
02 Dec 2009
Virgin Atlantic has opened its Clubhouse facility at Gatwick Airport. The clubhouse was designed by FD Architecture, which worked with the airline's in-house design team on the brief. The area includes a Cowshed spa, rock garden, restaurant and video games area.
BacoFoil launches 100% recycled foil
02 Dec 2009
BacoFoil is launching a 100% recycled foil to help consumers have a 'green' Christmas. The company is supporting the launch with a microsite at bacofamilyxmas.co.uk.
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