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Charity case study: WaterAid ties up with H&M and Ecover

WaterAid has tie-ups with several brands including H&M and Ecover. These partnerships are rooted in a strong sense of shared values about the importance of fresh water.

Sector Insight: Motor insurance

The advent of price-comparison websites is levelling the playing field as motor insurance providers compete for market share.

Marketers need to be wary of price comparison sites

LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution


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