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Morrisons hunts promotions shop

29 Aug 2007 | by Staff

LONDON - Morrisons is seeking an agency to handle its sales promotions and point-of-sale work.

Coca-Cola and X Factor in Tesco-exclusive push

29 Aug 2007 | by Nicola Clark

LONDON - ITV's flagship entertainment talent show The X Factor has signed a promotional alliance with Coca-Cola.

BBC shortlists six digital agencies

29 Aug 2007 | by Gareth Jones

LONDON - The BBC has shortlisted six agencies to pitch for a place on its digital marketing roster.

Challenges of marketing functional foods

29 Aug 2007 | by Susy Bashford

LONDON - Probiotics, omega-3, plant sterols - not phrases that come up in everyday conversation. So how can marketers get across the message that their latest product has added benefits without confusing consumers with overly scientific terms?

O2 in rugby 'stare-out' viral

29 Aug 2007 | by Gareth Jones

LONDON - O2 is promoting its sponsorship of the England rugby team with a viral campaign allowing fans to challenge their favourite players to an online staring competition.

Pfizer hunts agency to back Viagra OTC debut

29 Aug 2007 | by Ed Kemp

LONDON - Pharmaceuticals leviathan Pfizer has drawn up a shortlist of three marketing communications agencies to pitch for the multimillion-pound pan-European consumer marketing of Viagra, which it is planning to sell over the counter (OTC).

Terry's cuts ties to Dawn French

29 Aug 2007 | by Gemma Charles

LONDON - Kraft has dropped Dawn French as brand ambassador for its Terry's Chocolate Orange after 10 years, ahead of a £3m relaunch.

ITV mobilises offensive for entertainment portal

29 Aug 2007 | by Jeremy Lee

LONDON - ITV is backing itv.com, its broadband entertainment portal, with a heavyweight campaign based on the theme 'Total freedom of entertainment'.

Olympic sponsors under scrutiny

29 Aug 2007 | by Richard Gillis

LONDON - Brands eager to tap the massive audience for the Beijing games face tough ethical questions.

Freeview appoints Mediaedge:cia ahead of blitz

29 Aug 2007 | by Nicola Clark

LONDON - Freeview has hired Mediaedge:cia to handle its media planning and buying account ahead of a substantial increase in marketing spend in the run-up to the digital switchover.

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