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Sponsor the kids, inherit the stars

The young athletes profiled here are some of Britain's brightest sporting talent - and sponsors are already signing them up. Marketing's Ed Kemp examines the benefits of identifying sports stars before they hit the big time

Magnet rethinks £9m media task

LONDON - Magnet is reviewing its £9m media account six months after the departure of marketing director Nick Booth.

Pay-TV brawl enters next round

LONDON - Virgin Media's bitter feud with Sky shows little sign of abating and could take its toll on both brands. By Nicola Clark

Budget hotels eye Olympic gain

LONDON - Low-cost hotels are fine-tuning their growth strategies to win a share of tourism revenue. Jemima Bokaie reports

Boots names Opticians' chief as top marketer

LONDON - Boots has drafted in Elizabeth Fagan, managing director of Boots Opticians, to replace Andrew Brent as UK marketing director.

BSkyB and Virgin Media pour £92m into ad fight

LONDON - Virgin Media and Sky have lavished an unprecedented £92m on advertising in five months, as the battle for subscribers in the pay-TV market intensifies.

RBS hands task to John Brown

LONDON - RBS Group has hired John Brown to publish a magazine for RBS and NatWest customers, in the biggest retail bank programme of its kind.

Yahoo! set to pool £2.6m business into one agency

LONDON - Yahoo! is reviewing its UK advertising agency roster as part of an overhaul of its marketing strategy.

FT hunts agency for online drive

LONDON - The Financial Times is seeking a digital agency to handle its online advertising following a recent brand revamp.

Nectar to back repositioning with £7m campaign

LONDON - Nectar is relaunching next month with its biggest promotional spend since its creation five years ago. It intends to shed its image as a discount programme and reposition itself as a rewards scheme.

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