Sponsors link to reduce FA Cup carbon footprint
19 Dec 2007 | by Ed Kemp
LONDON - The principal Football Association sponsors will team together for the first time in a bid to reduce the carbon footprint of the FA Cup.
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Electoral Roll opt-out hits 40%
19 Dec 2007 | by Staff
LONDON - The challenge facing the direct marketing industry has increased as the percentage of people deciding not to let their Electoral Roll details to be used for direct mail purposes hit 39.75%, an increase of 2.94% on last year's register.
Top 10 marketing moments: From Plan A to poking - 2007 in review
19 Dec 2007 | by Jane Simms
M&S' masterplan and the Facebook phenomenon were just two of this year's most notable moments.
TFL bans Paddy Power campaign
17 Dec 2007 | by Nicola Clark
LONDON - A poster campaign for bookmaker Paddy Power - featuring a man attempting to breast feed a baby - has been banned from appearing on the London Underground tube network.
Revenue and children's departments award ethnic brief
17 Dec 2007 | by Gemma Charles
LONDON - The Department for Children, Schools and Families (DCSF) and HM Revenue & Customs (HMRC) have appointed specialist agency Media Reach Advertising to handle a marketing brief aimed at targeting hard-to-reach Bangladeshi and Pakistani communities.
ASA investigates GHD ad of women praying
12 Dec 2007 | by Bill Britt
LONDON - The Advertising Standards Authority is investigating a TV commercial for hair styling products brand GHD after receiving 16 complaints that the ad 'is offensive and denigrating to the Christian faith'.
Minister draws fire from drinks industry over ads
12 Dec 2007 | by Gemma Charles
The drinks industry has reacted with fury to suggestions by the children's secretary Ed Balls that it targets youngsters through its advertising.
Food trust seeks school dinner tie
12 Dec 2007
The School Food Trust is on the hunt for a private sector partner to sponsor a £3m initiative to encourage children to eat school dinners.
Branding: Traidcraft rolls out papers line
12 Dec 2007
Traidcraft, the fairtrade charity, has launched a line of toilet paper and tissues with campaigning messages on the packaging.
Branding: Design choice - Ben Sherman and Gibson guitars
12 Dec 2007 | by David Burrows, Head of fundraising, TDA
It is sweet when good strategic thinking meets cool design.
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