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LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.
The digital medium prospered during 2006 as UK marketers ploughed money into web campaigns. More than 80% of the top online advertisers boosted their investment in the medium, with many viewing the channel as a way to acquire customers and build their brands. The Top 100 spent £257m on digital display...
This may go down as the year in which digital truly entered the mainstream. Online adspend rose by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend. This prodigious increase across display, classified advertising and paid search is reflected in the league tables,...
LONDON - News Group Newspapers (NGN) has appointed Glue to the £2m digital advertising account for its flagship red-top titles The Sun and News of the World.
Match.com, the online dating site, is launching a TV ad campaign to attract more members.
Liverpool Football Club intends to step up its digital marketing in 2008 with a new-look website and online promotional strategy.
Transport for London (TfL) is partnering with iTunes to offer Oyster-card holders free music downloads.
Digital UK, the body overseeing the digital switchover, is seeking a direct agency to handle a portion of its online and offline direct work.
eBay has asked us to point out it has not split with PHD, but instead has 'temporarily put its offline relationship on hold', while it conducts online buying in-house.
The Environment Agency is looking to appoint a roster of digital agencies to handle its digital design, strategy and marketing activity.
