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Center Parcs targets families in Christmas push

20 Dec 2007 | by Joe Thomas

LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.

Sponsors link to reduce FA Cup carbon footprint

19 Dec 2007 | by Ed Kemp

LONDON - The principal Football Association sponsors will team together for the first time in a bid to reduce the carbon footprint of the FA Cup.

The Year in Marketing 2007: Marketing's year in the spotlight

19 Dec 2007 | by Lucy Barrett, Editor, Marketing

As another year draws to a close, we at Marketing are feeling positive about the months ahead.

Top 10 marketing moments: From Plan A to poking - 2007 in review

19 Dec 2007 | by Jane Simms

M&S' masterplan and the Facebook phenomenon were just two of this year's most notable moments.

Adwatch of the Year: The work that worked 2007

19 Dec 2007

Celebrity endorsements may be all the rage, but this year's top spot goes to an advertiser using a familiar, offer-led formula, writes Gail Kemp.

Mark Ritson on branding: A year of maestros and muppets

19 Dec 2007

So that was 2007. As usual, there were a host of marketing mistakes and a few moments of genius. Let's celebrate the latter first, as they are rare gems.

Biggest advertisers: Top 100 advertisers

19 Dec 2007

Although brands boosted their spending in the second half of 2006, following what was a slow start to the year, a high proportion of these funds were allocated to low-budget activity such as sales promotions.

Direct mail: Top 100 direct mailers

19 Dec 2007

There is no shortage of issues afflicting the direct mail industry, with spend down 10% year on year, from £1.87bn to £1.68bn. Finance and mail order, the two top-spending categories, reduced their spend significantly as more work is moved online. In addition, despite talk of better targeting, rates...

Online advertising: Top 100 online advertisers

19 Dec 2007

The digital medium prospered during 2006 as UK marketers ploughed money into web campaigns. More than 80% of the top online advertisers boosted their investment in the medium, with many viewing the channel as a way to acquire customers and build their brands. The Top 100 spent £257m on digital display...

Marketing League Table: Advertising leagues

19 Dec 2007

The IPA started the year by issuing a report warning advertising agencies their future is in jeopardy. The 2006 adspend figures certainly show a lot of agencies in decline. Digital poses a particular threat, as the online advertising sector continues to flourish. The coming year will undoubtedly bring...

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