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Fast Food Nation author Schlosser slams soft touch Ofcom

31 May 2006 | by by David Tiltman

LONDON - Eric Schlosser, campaigning author of 'Fast Food Nation' and 'Chew on This', has launched a scathing attack on Ofcom's proposals for the advertising of food to children.

Gap picks Naked to lead pan-European strategy

31 May 2006 | by by James Quilter

LONDON - Gap has hired Naked to handle its pan-European communications strategy.

Manchester United boss Peter Draper quits post

31 May 2006 | by by Drew Barrand

LONDON - Peter Draper is stepping down from one of the biggest jobs in sports marketing after quitting his role as director of marketing at Manchester United.

McCain shifts £15m business from TBWA to BMB

31 May 2006 | by by Joanna Bowery

LONDON - McCain has ended months of speculation with the appointment of Beattie McGuinness Bungay to handle its £15m advertising business.

Dianne Thompson is first woman to top Power 100

31 May 2006 | by by Drew Barrand

LONDON - Camelot chief executive Dianne Thompson has become the first woman to be named the UK's most powerful marketer after rising to the head of Marketing's annual Power 100 list.

Kerrygold introduces low-fat range of softer butter

31 May 2006 | by by Jennifer Whitehead

LONDON - Kerrygold has rolled out a Light variant of its Softer Butter range, with packaging by Elmwood London.

Vitsmart debuts flavoured water in Rare-designed bottles

31 May 2006 | by by Staff

LONDON - Vitsmart, the health-drinks brand created by Prospect Beverages last year, has launched its range of flavoured waters in the UK, with packaging designed by Rare.

Diageo revamps Smirnoff Black with Landor overhaul

31 May 2006 | by by Staff

LONDON - Diageo has refreshed its Smirnoff Black No 55 vodka to give it a more quality feel amid dramatic growth in the premium vodka market.

Rugby League looks to DM for Cup backer

25 May 2006 | by by Staff

LONDON - The Rugby Football League is using a direct marketing campaign through Leeds agency Prego in its search for a new sponsor for the Challenge Cup.

Co-op eyes community image in group rebrand

24 May 2006 | by by James Quilter

LONDON - The Co-op has approved plans to rebrand all its businesses and stores as The co-operative, following a nine-month trial.

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