Asda courts Fallon with route to £45m account
20 Dec 2006 | by Nicola Clark and James Quilter
Asda's 17-year relationship with Publicis is under threat following the retailer's decision to ask Fallon to pitch for a key advertising brief.
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Sony ridiculed for setting up fake PSP fan website
20 Dec 2006 | by Ed Kemp
Sony Computer Entertainment has been exposed as being behind an embarrassing online viral campaign intended to boost sales of its PlayStation Portable (PSP) handheld console at Christmas.
Soft-drink rivals fight over Santa
20 Dec 2006 | by Nicola Clark
Rival soft-drinks companies are at war over which was responsible for the modern image of Santa Claus.
RKCR takes Marketing's Creative Agency of Year
20 Dec 2006 | by David Tiltman
RKCR/Y&R has scooped the coveted title of Marketing's Creative Agency of the Year 2006 after a year of new business success and clear effectiveness.
Del Monte suffers major sales dip after delisting
20 Dec 2006 | by Nicola Clark
Del Monte fruit juices are facing a significant decline in sales following their delisting by supermarkets including Asda and Sainsbury's.
Pomegreat axes 'heart health' ad
20 Dec 2006
Pomegreat has been forced to scrap an ad campaign after the Advertising Standards Authority ruled it contained unacceptable medicinal claims.
Olympics worth £400m in 2007
20 Dec 2006
The 2012 Olympic Games will bring an additional £400m to the sponsorship market in 2007, according to WPP's Group M.
PartyGaming set for TV ad debut
20 Dec 2006
PartyGaming has created TV ads in preparation for next September, when the UK's Gambling Act comes into force, legalising the broadcast advertising of gambling brands.
New campaign: DFS
20 Dec 2006
Furniture giant DFS is gearing up for the New Year sales with a TV, outdoor and radio campaign.
Weight Watchers in New Year push
20 Dec 2006
Weight Watchers is to launch its biggest campaign to date, including an unbranded teaser element, to coincide with the post-Christmas dieting frenzy.
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