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Empire cinemas rolls out identity revamp

29 Nov 2006 | by by Melanie Godsell

LONDON - Cinema chain Empire is overhauling its branding to create consistency across its 17 theatres.

Quickbrew eyes nostalgic appeal through Geoff Howe

29 Nov 2006 | by by Staff

LONDON - Tetley has overhauled the packaging for its Lyons Quickbrew tea brand as it seeks to appeal to 'empty nesters'.

Comedown for couture?

29 Nov 2006

High-street designer lines are now de rigeur, but do the benefits outweigh potentially lost cachet, asks Nicola Clark.

Mark Ritson on branding: Inditex shows H&M's vulnerable side

29 Nov 2006

One of my very good friends from university, Simon, has allowed himself the luxury of a slight paunch just like mine. When we go out for a few beers we look like two relatively successful, 30-something professionals.

Branding News: Empire cinemas rolls out identity revamp

29 Nov 2006 | by Melanie Godsell

Cinema chain Empire is overhauling its branding to create consistency across its 17 theatres.

Branding News: Quickbrew eyes nostalgic appeal

29 Nov 2006

Tetley has overhauled the packaging for its Quickbrew tea brand as it seeks to appeal to 'empty nesters'.

Branding News: Witch overhauls in beauty focus

29 Nov 2006

Skincare brand Witch is revamping its packaging as part of a drive to alter consumer perceptions of its products as spot treatments.

Branding News brief: Jacob's Creek introduces screw caps

29 Nov 2006

Jacob's Creek is introducing screw caps to its 25-strong wine range. The brand said consumer perceptions of the closures, which can better ensure quality, have become more positive.

Branding News brief: Heineken launches keg-shaped cans

29 Nov 2006

Heineken has launched a multi-pack of 18 keg-shaped 330ml cans to appeal to consumers in the run-up to Christmas. The packs are available only at Sainsbury's.

Branding News brief: Virgin Experience Days launches gift box range

29 Nov 2006

Virgin Experience Days has launched a range of gift boxes including paintballing and gliding experiences. Start Creative, which won the brief after a four-way pitch, has introduced the strapline 'Live for the present'.

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