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Sony Computer Entertainment has been exposed as being behind an embarrassing online viral campaign intended to boost sales of its PlayStation Portable (PSP) handheld console at Christmas.
Palm is running a £13m global promotional campaign to build awareness of its Treo smartphone range. The six-month activity comprises a microsite, viral work and SMS-activated kiosks.
LONDON - 3 UK's director of brand and marketing communications, Gary Pepler, has left the mobile operator after just six months amid a major restructure at the company.
Eidos, the video-games publisher, has signed a partnership deal with Orange for the launch of a 3-D Lara Croft Tomb Raider: Legend game for mobile phones. The title is being supported by a viral campaign created by Poke London, offering viewers the chance to win a trip to Peru.
Euroking Miracle, which supplies information technology support for women and children's health services, has hired V2 Integrated to refresh its brand identity. The agency has also been briefed to improve the online presence of the firm, which is a GE Partner.
3 is rolling out a major online drive to promote the launch of its X-Series mobile-internet package.
O2 will use mobile ticketing to give customers entry to an O2 VIP area at 6 Nations rugby events next year. The mobile operator will provide the service via its partnership with Mobile Interactive Group.
LONDON - Apple is expanding its store-within-a-store concept with a presence in electricals retailer Comet, following a successful trial in Tesco.
It's six years now since the government raised £22.5bn in the biggest auction ever to have been held, selling five licences to operate 3G mobile phone networks. It was subsequently described by the academics who had advised the government as 'the biggest auction since Didius Julianus bought the entire...
BT is hanging its hat on a broadband TV service that will give users total control over what they pay for.
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