News Analysis: Short-term gain, long-term pain
20 Dec 2006
Stores seeking to drive footfall by emailing out discount vouchers could suffer over time, writes Gemma Charles.
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Visa hires Levi's European chief
20 Dec 2006
Visa Europe has appointed Mariano Dima, vice-president of marketing at Levi Strauss Europe, as executive vice-president for marketing and products.
Careers: Salary snapshot - Marketing executive
20 Dec 2006
A typical marketing executive is 33, has a degree and is a member or graduate of the Chartered Institute of Marketing.
Barclaycard and Oyster partner for credit card initiative
13 Dec 2006 | by by Joanna Bowery
LONDON - Barclaycard and Oyster are to roll out a combined card next year that will enable users to use the same card to pay for travel and as a credit card.
Visa shelves search for World Cup agency
13 Dec 2006 | by Ed Kemp
Visa has suspended its search for an agency to build on its sponsorship of the next two football World Cups, after a US court ruled last week that FIFA was wrong to strip rival MasterCard of its sponsorship rights.
News brief: More Th>n looks to add legal-advice division.
13 Dec 2006
More Th>n is looking to add a legal-advice division called More Th>n Legal. At present, the insurer offers legal advice only to home-insurance customers, but is looking to expand its services.
Direct News brief: Law Society hires Meteorite
13 Dec 2006
The Law Society has hired Meteorite to highlight its work supporting its members. The initial campaign, which launches in 2007, will include direct-response press ads targeting the legal profession.
Adwatch of the Year: Adwatch stars of 2006
13 Dec 2006 | by Gail Kemp
Tesco's change of agency didn't stop its ads becoming the most-recalled over the year, while a freshly groomed canine struck gold for Churchill.
More Th>n abandons 'Normal is great' strategy.
06 Dec 2006 | by by Jeremy Lee
LONDON - More Th>n, the Royal & SunAlliance-owned insurance brand, is dropping the 'Normal is great' strapline from its advertising after less than a year.
NatWest to look beyond cricket sponsorship ties
06 Dec 2006 | by by Ed Kemp
LONDON - NatWest is to broaden its sponsorship activity beyond its traditional territory of cricket and is looking at both the sporting and non-sporting arenas.
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