Pizza Express packs push restaurant ties
13 Dec 2006 | by by Melanie Godsell
LONDON - Pizza Express has revamped the packaging for its grocery range to emphasise its links with the restaurant chain.
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Ultralase awards business to DS-J
14 Dec 2006 | by by Staff
LONDON - Laser-vision correction and cosmetic surgery specialist Ultralase has hired DS-J to handle its direct account.
Kenco to focus on provenance in pack revamp
13 Dec 2006 | by by Staff
LONDON - Kraft has redesigned the packaging for Kenco for the first time in 15 years.
Galaxy set to roll out Thick Shake through Vibrandt
13 Dec 2006 | by by Staff
LONDON - Masterfoods has unveiled the design for the Galaxy Thick Shake, its latest foray into the milk shake market.
Next initiates stores customer data push
13 Dec 2006 | by by Ed Kemp
LONDON - Next is to review its customer relationship management for its stores business to elicit more details about its shoppers and generate greater traffic for its website.
Costa in themed carols campaign
13 Dec 2006 | by by Staff
LONDON - Costa Coffee is employing carol singers to extol the virtues of the brand to shoppers.
Branding News brief: Benylin unveils new packaging
13 Dec 2006
Benylin has unveiled packaging for its new Cold and Flu Max Strength range. The design, by Creative Leap, features purple colours and a 'well-burst' graphic to differentiate it from Benylin's traditional cough-relief products.
Bacardi risks ASA censure with 'low-calorie' work
12 Dec 2006 | by by Melanie Godsell
LONDON - Bacardi's latest poster campaign, which highlights the low-calorie content of Bacardi & Diet Cola, is set to court controversy with the Advertising Standards Authority and alcohol charities.
Nestle steps up Nespresso drive
06 Dec 2006 | by by Staff
LONDON - Nestle is to promote its super-premium coffee brand Nespresso with a series of global initiatives intended to defend its share of the coffee market.
The lure of online vouchers
06 Dec 2006 | by by Craig Smith
It started as a trickle, but over the past week it intensified into a daily flow of online discount vouchers.
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