Weight Watchers in New Year push
20 Dec 2006
Weight Watchers is to launch its biggest campaign to date, including an unbranded teaser element, to coincide with the post-Christmas dieting frenzy.
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PartyGaming set for TV ad debut
20 Dec 2006
PartyGaming has created TV ads in preparation for next September, when the UK's Gambling Act comes into force, legalising the broadcast advertising of gambling brands.
C4 to support shows on networking sites
20 Dec 2006 | by Gareth Jones
Channel 4 is kick-starting a strategy to tap into the popularity of social-network websites including MySpace, YouTube and Google Video to promote its TV shows.
News brief: ITV signs bmibaby
20 Dec 2006
ITV has signed bmibaby to its first interactive mobile and broadband TV sponsorship. The deal extends the carrier's £3m two-year backing of ITV's regional weather reports. The arrangement includes the creation of a WAP site that will offer holiday bookings, discounts on flights and competitions.
News brief: Kinder Bueno sponsors Charlotte Church Christmas special
20 Dec 2006
Kinder Bueno is sponsoring Channel 4's Charlotte Church Show Christmas special to raise women's awareness of the brand.
News brief: IKEA appoints August Media
20 Dec 2006
IKEA has appointed customer publisher August Media to create content for its in-store TV network. It will display content from IKEA Family Live magazine and coincides with the roll-out of the IKEA Family loyalty scheme.
News brief: London Development Agency seeks agencies
20 Dec 2006
The London Development Agency, the Mayor's agency responsible for driving sustainable economic growth in London, is seeking agencies to handle design, creative, marketing, brand strategy, online and sponsorship consultancy.
Raymond Snoddy on media: ITV, prepare for Hurricane Michael
20 Dec 2006
Michael Grade has had an early Christmas present from ITV. The 12.6m audience for The X Factor final suggests that, just occasionally, ITV can replicate one of its traditional old tricks - pull in a decent audience.
Brand Health Check: The Queen's Xmas message
20 Dec 2006 | by Ed Kemp
It is as synonymous with Christmas as turkey with trimmings, but the annual broadcast is losing its appeal.
Adwatch: The weekly analysis of advertisement recall
20 Dec 2006
Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (1) Iceland Tom Reddy Advertising/MediaCom 76 2 (2) Marks Spencer RKCR Y R/Walker Media...
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