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Bacardi Breezer to update bottles in £3m image revamp

30 Jun 2004 | by Samuel Solley,

LONDON - Bacardi Breezer is trying to shake off its alcopop image with a £3m relaunch that will include a packaging revamp and a TV ad campaign.

Sky Vegas Live taps Lambie Nairn for upmarket image

30 Jun 2004 | by Emily Rogers,

LONDON - Interactive gaming channel Sky Vegas Live has unveiled an overhauled identity to reach a wider, more upmarket audience.

Brand Health Check: Perrier

30 Jun 2004

Once the epitome of upwardly-mobile chic, every yuppie's favourite sparkling water has fallen out of fashion, with sales dropping 7% despite last year's heatwave, by Claire Murphy.

Rooney plots UK roll-out for 18 Street Striker line

30 Jun 2004 | by Rachel Barnes

England and Everton striker Wayne Rooney is preparing a nationwide launch of his Rooney 18 Street Striker brand, following his sensational performances during Euro 2004.

Mackenzie quits BT for top European role at H-P

30 Jun 2004 | by Ben Carter

Amanda Mackenzie, BT's marketing chief, is quitting after more than three years in the job to become Hewlett-Packard's (H-P) top European marketer.

Food body hits out at BMJ claim

30 Jun 2004 | by Emily Rogers

The Food and Drink Federation (FDF) has hit back at the British Medical Journal over claims that the food industry employs underhand marketing tactics similar to those used by tobacco companies.

BK to take on McDonald's with healthier range

30 Jun 2004 | by Mark Sweney

Burger King is to respond to the healthier menu items being carried by rivals such as McDonald's with the introduction of a Premium Tastes line.

Boots to add dedicated Men's Zone to branches

30 Jun 2004 | by Rachel Barnes

Boots is to focus on the booming £500m male grooming market by rolling out dedicated Men's Zone areas in its 80 biggest stores from September.

BARB puts value on sponsorship

30 Jun 2004

BARB is testing a measurement system intended to give brands a way of measuring the effectiveness of programme sponsorship.

Coca-Cola plots football activity

30 Jun 2004

Coca-Cola GB has asked advertising agency Mother to create an ad campaign to support its sponsorship of the rebranded Coca-Cola Football League.

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