27 May 2004
| by Staff,
LONDON - Peugeot is targeting prospective customers with a mailing that challenges recipients to find a feature it has not incorporated into the design of its 807 MPV model.
26 May 2004
| by Rachel Barnes,
LONDON - Sainsbury's today named Stephen Nelson, a former managing director of Guinness GB, as its new marketing director charged with reversing the fortunes of the UK's third-biggest supermarket brand.
26 May 2004
| by Emily Rogers,
LONDON - Restaurant chain Nando's is to introduce peri-peri flavour ketchup and barbecue sauce in supermarkets as it seeks a greater share of the table sauce market.
26 May 2004
| by Staff,
LONDON - Jacob's has overhauled its Thai Bites Oriental cracker range to improve the way it promotes its flavours and broaden its appeal.
26 May 2004
The company's first global CSR offensive in a decade has resulted in accusations of a 'greenwash', by Robert Gray.
26 May 2004
Britain's original PPL has lost its way since the 80s, with promotions and distribution that detract from its premium positioning. Samuel Solley asks how it can regain its cool.
26 May 2004
| by Ben Bold,
LONDON - Time Out has recruited integrated agency HHM to handle its direct marketing business as it seeks to boost subscriptions.
26 May 2004
| by Staff,
LONDON - BT is targeting 500,000 customers with a catalogue to help them make informed decisions when buying broadband technology.
26 May 2004
| by Colin Grimshaw
Procter Gamble is targeting mothers with its first move into customer magazines, launching a lifestyle title called Mustard.
26 May 2004
| by Mark Sweney
Red Bull, which has built its reputation as an edgy youth brand, is reinventing itself as a mainstream functional energy drink, taking on market leader Lucozade.