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Peugeot mailer issues features challenge to targets

LONDON - Peugeot is targeting prospective customers with a mailing that challenges recipients to find a feature it has not incorporated into the design of its 807 MPV model.

After delay Sainsbury's names Nelson as marketing chief

LONDON - Sainsbury's today named Stephen Nelson, a former managing director of Guinness GB, as its new marketing director charged with reversing the fortunes of the UK's third-biggest supermarket brand.

Nando's restaurant expands brand with sauce launch

LONDON - Restaurant chain Nando's is to introduce peri-peri flavour ketchup and barbecue sauce in supermarkets as it seeks a greater share of the table sauce market.

Jacob's updates Thai Bites packs to broaden appeal

LONDON - Jacob's has overhauled its Thai Bites Oriental cracker range to improve the way it promotes its flavours and broaden its appeal.

Esso fails to pacify the sceptics

The company's first global CSR offensive in a decade has resulted in accusations of a 'greenwash', by Robert Gray.

Brand Health Check: Holsten Pils

Britain's original PPL has lost its way since the 80s, with promotions and distribution that detract from its premium positioning. Samuel Solley asks how it can regain its cool.

Time Out hands subscription boosting task to HHM

LONDON - Time Out has recruited integrated agency HHM to handle its direct marketing business as it seeks to boost subscriptions.

BT mailshot to explain the benefits of broadband

LONDON - BT is targeting 500,000 customers with a catalogue to help them make informed decisions when buying broadband technology.

P&G aims at mums with customer mag debut

Procter Gamble is targeting mothers with its first move into customer magazines, launching a lifestyle title called Mustard.

Red Bull targets golfers in shift to mainstream

Red Bull, which has built its reputation as an edgy youth brand, is reinventing itself as a mainstream functional energy drink, taking on market leader Lucozade.

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