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Adidas develops MTV football programme to back F50+

30 Nov 2004 | by Staff,

LONDON - Adidas is increasing its commitment to advertiser-funded programming with a branded series on MTV starring footballers Jermain Defoe, Ashley Cole, Carlton Cole and David Bentley.

Courts financial collapse ends £20m advertising pitch

30 Nov 2004 | by Ben Bold,

LONDON - Courts, the furniture retailer, has gone into administration, bringing a dramatic end to the review of its £20m advertising account.

Honda develops interactive TV link to dealerships

30 Nov 2004 | by Ben Carter,

LONDON - Honda is seeking to revolutionise customer contact with car showrooms by piloting an interactive ad that enables prospective car buyers to speak directly to dealerships via TV.

Siemens tipped to land Chelsea FC sponsorship deal

30 Nov 2004 | by Ben Carter and Drew Barrand,

LONDON - Siemens Mobile is primed to become the new sponsor of Chelsea Football Club, with a multimillion-pound deal set to be signed in the next few weeks.

Diageo supports Alcohol Concern online drink initiative

25 Nov 2004 | by Staff,

LONDON - Diageo is to take its responsible drinking message online by providing resources for a digital initiative being run by charity Alcohol Concern called 'How's your drink?'

Reed Personnel appoints Flourish for direct approach

25 Nov 2004 | by Staff,

LONDON – Reed Personnel Services, the recruitment agency, has hired direct agency Flourish to encourage skilled professionals to use its services to switch jobs.

Newspaper Society appoints former Starcom chief Ray

24 Nov 2004 | by Colin Grimshaw,

LONDON - The Newspaper Society has appointed former Starcom MediaVest chief Robert Ray as its marketing director, following a nine-month search triggered by the sudden departure of his predecessor Russell Collier.

Krups to launch high-fashion line of kitchen accessories

24 Nov 2004 | by Staff,

LONDON - Krups, the coffee machine-maker, is set to launch a stylish line of toasters, kettles and coffee grinders branded Expert.

Huntley & Palmers to return after 10-year absence

24 Nov 2004 | by Emily Rogers,

LONDON - Huntley & Palmers, the biscuit brand, is to relaunch after a 10-year absence. Its renaissance follows its acquisition from the Danone group by the directors of branding agency Vibrandt.

FT.com to move entire fourth-quarter adspend online

24 Nov 2004 | by Staff,

LONDON - FT.com is to plough its entire fourth-quarter ad budget into a digital marketing drive, marking a move away from traditional advertising.

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