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News brief: Vodafone extends sponsorship agreement

22 Dec 2004

Vodafone has extended its sponsorship agreement with the Ferrari Formula One team for a further two years in a deal worth an estimated £50m. The mobile operator plans to offer Ferrari-branded 3G content.

Retail News: Littlewoods nets Monstermob tie

22 Dec 2004

Littlewoods is boosting its mobile phone offer to cash in on the growing ringtone and mobile content market.

Adwatch of the year: Adwatch stars of 2004

15 Dec 2004

Which brands had the year's most memorable ad campaigns, and which execution had the greatest impact over a single week? Gail Kemp takes a look at the Adwatch winners of 2004.

News brief: Orange advertises pay-as-you-go offering

15 Dec 2004

Orange is 'taking over' all MSN's communications properties, including Hotmail and Messenger, for a single day this Thursday. The promotion, planned and bought by Initiative, will advertise Orange's pay-as-you go offering.

Media News brief: Dada Ringtones appoints Guerillascope

15 Dec 2004

Dada Ringtones, the Italian ringtone operator, has appointed Guerillascope to its media buying account. The business, previously handled by OMD, is worth about £200,000 a month.

Direct News: O2 aims business offering at SMEs

15 Dec 2004

O2 is to launch its integrated mobile business offer with a direct marketing campaign, targeting 30,000 SMEs.

Agency of the Year: Creative Agency of the Year - Clemmow Hornby Inge

15 Dec 2004 | by Mark Sweney

Three years on, CHI combines a storming new business record and impressive client results with sound management decisions for the future.

Agency of the Year: Media Agency of the Year - Best of the rest

15 Dec 2004

New business wins in the year totalling £263m - a record for a UK agency - made last year's winner, MindShare, a serious contender for Marketing's Media Agency of the Year. MindShare is a must-have on media pitch lists and this year secured £206m of Unilever and £25m of HSBC business. As part of its...

Hallmark revives mobile strategy with launch of m-cards

09 Dec 2004 | by Staff,

LONDON - Greetings card company Hallmark has resurrected its mobile marketing strategy with the launch of m-cards.

HP plans greater customer focus

08 Dec 2004

Hewlett-Packard is shifting the emphasis of its advertising away from individual products to emphasise how it can help consumers, following the promotion of Neta Tully to UK marketing director.

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