Ariel Non Bio wins 'allergy-free' seal of approval
22 Dec 2004 | by Samuel Solley
Ariel will be the first detergent to claim that it offers consumers allergy-free washing after securing endorsement from the British Allergy Foundation.
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Gillette extends Venus razor line
22 Dec 2004
Gillette is to introduce a women's version of its M3 Power razor to broaden the offering of its Venus brand.
News brief: Correction
22 Dec 2004
Brand Health Check, 15 December. We stated that Double Velvet's sales for the 12 weeks ending 10 November 2004 were £53.7m, a drop of 24% on the previous year. This figure actually refers to the brand's full-year sales, which fell from £71m in the 52 weeks to 10 November 2003.
People moves: Diageo Ireland
22 Dec 2004
Kathy Parker, global brand director for Lever Faberge's Dove deodorant, is leaving the company after 14 years to join Diageo Ireland as head of marketing for Guinness and ale brand Smithwick's. Parker will replace Paul Ody, who is leaving the company, and will report to marketing director Paul Kelly.
Clearasil sets up lifestyle website aimed at teenagers
15 Dec 2004 | by Staff,
LONDON - Clearasil is targeting the tween-to-teen market with a lifestyle website that aims to provide a 'bonding experience' with the brand.
Kleenex for Men to play on emotion in TV return
15 Dec 2004 | by Mark Sweney
Kleenex For Men is returning to television for the first time in five years as part of a repositioning.
G.room develops skincare range
15 Dec 2004
G.room, the retailer dedicated to male grooming and men's fashion, is to introduce its first own-brand skincare products.
Retail News brief: Boots launches easy4men
15 Dec 2004
Boots has launched the easy4men male toiletries line this month with an appearance by owner Stelios Haji-Ioannou dressed as a can of shaving foam at its Kensington store in London.
Brand Health Check: Double Velvet
15 Dec 2004
A radical relaunch for the toilet tissue was well-received, but the premium brand fell prey to a rival's promotional success and sales took a tumble. Claire Murphy reports.
Clearasil sets up lifestyle website
15 Dec 2004
Clearasil is targeting the tween-to-teen market with a lifestyle website that aims to provide a 'bonding experience' with the brand.
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