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Raymond Snoddy on media: Standard's Lite exercise will delight Desmond

22 Dec 2004

Anyone walking around central London at the moment on their way to lunch is in for a surprise. Pop out of an underground station and a nice young man or woman will thrust a copy of Standard Lite into your hands. The odd thing is that he or she is camped right in front of the Evening Standard stand where...

Ad gloom hangs over launches

22 Dec 2004

Publishers are putting millions into magazine launches, just as advertising stagnates. Colin Grimshaw reports.

Raymond Snoddy on media: Wordy BBC must be more open about its titles

15 Dec 2004

As the Good Book says, there is more rejoicing in heaven over the sinner who repenteth than over 99 just persons - or words to that effect.

Can the BBC get more for less?

15 Dec 2004

The Beeb is axing 25% of its marketing workforce to create a more agile department. Andy Fry assesses its chances.

Raymond Snoddy on media: Even a Rear Admiral can't undo damage to BBC

08 Dec 2004

The great thing about newspapers is the unexpected discoveries one often makes at the bottom of an inside page. Sometime a single paragraph is sufficient to make a hair or two stand up on the back of your neck.

Are two heads better than one?

08 Dec 2004

ITV has split its consumer marketing from its efforts aimed at advertisers. Colin Grimshaw asks if it is a wise decision.

Raymond Snoddy on media: Why buy airtime when you can buy the station?

01 Dec 2004

Sometimes the most interesting ideas come in the form of the most casual, throwaway lines over breakfast or lunch.

Media Analysis: Digital failings threaten Five

01 Dec 2004

Though it is turning a profit, without a digital strategy the channel faces long-term decline. Colin Grimshaw reports.

Raymond Snoddy on media: BBC's bow to independents is sleight of hand

24 Nov 2004

This week, the foundations of the BBC will crumble with the submission to the governors of proposals for thousands of job losses. Will it be the most radical transformation in the Corporation's history or a damp squib to create the illusion of change and bamboozle the government?

Media Analysis: Public Health Report - Broadcasters fear ad interference

24 Nov 2004

As proposed restrictions on food and drink ads loom large, TV channels are already counting the cost, says Andy Fry.

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