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Associated Newspapers has launched a free 'lite' version of its flagship London evening paper to bolster the brand, but in doing so risks driving the title to extinction.
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia, as it plans to increase its media budget by 50% to £20m next year to back a number of product launches.
BBC Magazines is investing £500,000 in a multimedia campaign to promote BBC Good Homes as part of a £12m marketing spend over the next five years.
Channel 4 is investing almost £1m in an off-air campaign to promote US drama series Desperate Housewives, which is a highlight of the channel's 2005 schedule.
The Christmas Day TV battle is back. BBC staff might not get a Christmas bonus this year, but the Beeb has some luxury crackers in its schedule that may well eclipse ITV's.
Kelvin MacKenzie's The Wireless Group (TWG) has won the FM licence for Edinburgh with a talk format, beating off 11 rival bidders, most of which were offering rock formats targeting men in their 40s.
The Financial Times is scaling back its weekly Creative Business media supplement to a monthly frequency due to lack of advertiser support. Two media news pages will now appear within the main newspaper on Tuesdays.
Ofcom has terminated Auctionworld's licence after the digital TV channel, which is in administration, failed to remedy serious breaches of the Ofcom Code. It has also failed to pay a £450,000 fine previously imposed by Ofcom.
Habitat has struck a deal with Barclays to promote its new home interior design service in the bank's customer magazine, Talk Money. Mediator brokered the deal.
Levi's is renewing its sponsorship of the Elle Style Awards, a focal point of London Fashion Week. Sponsorship activity for the 2005 awards will commence in the January issue of Elle.
