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VW backs Touran debut with £7m integrated push

31 Jul 2003 | by Ben Bold,

Volkswagen is ploughing £7m, its biggest marketing spend of the year, into the launch of the Touran as it attempts to grab a slice of the lucrative mini MPV segment of the car market.

Kia hunts first DM shop amid rethink of roster

31 Jul 2003 | by Ben Bold,

LONDON - Kia Cars UK is seeking its first direct marketing agency as it reviews its entire roster of marketing agencies.

Royal Mail shakes up sales promotion

31 Jul 2003 | by Ben Bold,

LONDON - Royal Mail has changed its roster of sales promotion agencies as part of an ongoing marketing restructure.

Air France hands business to Rapp Collins

31 Jul 2003 | by Staff,

LONDON - Air France has handed its £30m global direct marketing business to Rapp Collins following a final two way pitch.

Sun and News of the World name marketing chief

31 Jul 2003 | by Colin Grimshaw

News Group Newspapers, publisher of The Sun and News of the World, has ended its nine-month search for a marketing director with the appointment of former Barclays and HSBC marketer Belinda Furneaux-Harris.

Orange drops 'Learn' for value ads

31 Jul 2003 | by Ravi Chandiramani

Orange will attempt to woo consumers with headline-grabbing value offers such as 1p per text message to all networks, backed by a major outdoor marketing campaign dubbed 'Fair'.

Michelob Ultra to brave light sector

31 Jul 2003 | by Mark Kleinman

Anheuser-Busch is launching its US low-calorie premium lager Michelob Ultra in the UK, two-and-a-half years after poor take-up among British consumers forced it to abandon Bud Light.

MFI recruits top marketer to lead retail expansion

31 Jul 2003 | by Mark Kleinman

MFI, the UK's biggest furniture retailer, has hired retail veteran Steven Round as its marketing director as it expands its presence on the UK's high streets.

Newcomers transform fourth Power 100 table

31 Jul 2003 | by Jennifer Hiscock

Ryanair's Michael O'Leary has stormed into Marketing's Power 100 at number five, the highest climber in this year's list.

Sainsbury's set to fight rivals in clothing rethink

31 Jul 2003 | by Mark Kleinman

Sainsbury's has begun a full-scale review of its clothing offer as it attempts to curb Tesco and Asda's dominance of the non-food market.

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