26 Jun 2003
| by Ben Bold,
LONDON - Unilever has created a group role to improve its relationship marketing across its portfolio of brands, and promoted a Lever Faberge marketer to fill the post.
26 Jun 2003
| by Ben Bold,
LONDON - Intelligent Finance, the Halifax-owned banking service, is running its first direct marketing campaign aimed at persuading customers to switch to online banking.
26 Jun 2003
| by Staff,
LONDON - The number of UK voters who have chosen to opt out of allowing marketers access to their personal details on the Electoral Roll is lower than anticipated.
26 Jun 2003
| by Tania Mason
Holsten UK marketing director Andy Edge has quit after six years, three at the helm of the premium lager brand.
26 Jun 2003
| by Ben Bold
McDonald's has awarded its estimated 6m children's advertising business to Partners BDDH. The appointment is a shot across the bows of incumbent Leo Burnett's hold on the 42m UK account.
26 Jun 2003
| by Ravi Chandiramani
Mobile phone adversaries Orange and Vodafone have both appointed board-level group marketing chiefs for the first time, in a concerted attempt to put customer needs at the heart of their growth strategies.
26 Jun 2003
| by Tania Mason
Heinz has lured Jane Edwards, its top European marketer six years ago, back into the fold to fill the new UK position of branding and innovation director.
26 Jun 2003
| by Sam Solley
Procter Gamble is investing 8m in its Always feminine care brand, its biggest marketing support to date, to promote a new version of its Ultra range with improved comfort.
26 Jun 2003
| by Ben Bold
McCann-Erickson's high-profile regional director and chairman Ben Langdon has left the agency after seven years, without a job to go to.
26 Jun 2003
The Institute of Practitioners in Advertising has said it is baffled by reports that the EU is drafting new sex discrimination legislation that would outlaw 'stereotypical' portrayals of men and women in advertising. It said it was puzzled that neither itself nor the Advertising Association had been...