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Unilever appoints group leader of CRM activity

LONDON - Unilever has created a group role to improve its relationship marketing across its portfolio of brands, and promoted a Lever Faberge marketer to fill the post.

Intelligent Finance promotes online banking via mailer

LONDON - Intelligent Finance, the Halifax-owned banking service, is running its first direct marketing campaign aimed at persuading customers to switch to online banking.

One in five opt out of Electoral Roll data banks

LONDON - The number of UK voters who have chosen to opt out of allowing marketers access to their personal details on the Electoral Roll is lower than anticipated.

Lager boss quits Holsten after six years with brand

Holsten UK marketing director Andy Edge has quit after six years, three at the helm of the premium lager brand.

McDonald's £6m work for Partners

McDonald's has awarded its estimated 6m children's advertising business to Partners BDDH. The appointment is a shot across the bows of incumbent Leo Burnett's hold on the 42m UK account.

Mobile rivals pick first group chiefs

Mobile phone adversaries Orange and Vodafone have both appointed board-level group marketing chiefs for the first time, in a concerted attempt to put customer needs at the heart of their growth strategies.

Marketer returns to Heinz for key innovation post

Heinz has lured Jane Edwards, its top European marketer six years ago, back into the fold to fill the new UK position of branding and innovation director.

P&G emphasises 'comfort' in £8m Always Ultra blitz

Procter Gamble is investing 8m in its Always feminine care brand, its biggest marketing support to date, to promote a new version of its Ultra range with improved comfort.

Langdon resigns from scandal-hit McCanns

McCann-Erickson's high-profile regional director and chairman Ben Langdon has left the agency after seven years, without a job to go to.

STOP PRESS: IPA baffled by reports

The Institute of Practitioners in Advertising has said it is baffled by reports that the EU is drafting new sex discrimination legislation that would outlaw 'stereotypical' portrayals of men and women in advertising. It said it was puzzled that neither itself nor the Advertising Association had been...

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