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Virgin Mobile in direct sales drive through B'lowfish

28 Mar 2003 | by Staff,

LONDON - Virgin Mobile has strengthened B'lowfish Advertising's hold on its below-the-line UK business by handing it the assignment for building the network's direct sales activity.

SPi halts launch as winding-up case enters court

27 Mar 2003 | by Alexandra Jardine,

LONDON - The body set up to regulate the sales promotions industry is facing a winding-up order, with a hearing set for next week.

Iceland supports home shopping with direct campaign

27 Mar 2003 | by Mark Kleinman,

LONDON - Iceland, the struggling supermarket chain, is to launch a direct marketing campaign for its home shopping division, and has handed the communications task to integrated agency Baber Smith.

Video Arts hands major brief to Andrews Aldridge

27 Mar 2003 | by Mark Kleinman,

LONDON - The Video Arts Group, the training company co-founded by actor John Cleese, has shifted the bulk of its DM activity from Carlson Marketing Group to Partners Andrews Aldridge.

Post Office picks director from LE to head strategy

27 Mar 2003 | by Mark Kleinman

The Post Office has poached London Electricity Group's sales director, Simon Carter, to help steer its network of 18,000 branches through one of the most crucial periods in its history.

SPi halts launch pending court case

27 Mar 2003 | by Alexandra Jardine

The body set up to regulate the sales promotions industry is facing a winding-up order, with a hearing set for next week. The Standards for Promotions Inspectorate (SPi) has cancelled its scheduled launch tomorrow (Friday).

FSA puts squeeze on kids marketing

27 Mar 2003 | by Mark Kleinman

The UK's food marketers face an increasingly fierce debate over marketing to children, as the government's Food Standards Agency (FSA) prepares to issue best practice guidelines for the first time.

VisitBritain takes over business of marketing nation

27 Mar 2003 | by Daniel Rogers

Minister for Tourism Dr Kim Howells MP is to announce that the body given the task of marketing Britain is to be rebranded VisitBritain.

Eurostar selects ex-Air Miles chief to check decline

27 Mar 2003 | by Ravi Chandiramani

Eurostar has hired Air Miles' launch marketing director, Nick Mercer, for the new role of commercial director, as it fights to stem a steady decline in passenger numbers, lost mainly to low-cost airlines.

TV moderates fears of £10m loss during war

27 Mar 2003 | by Poppy Brech and Mark Kleinman

A week after the outbreak of war in Iraq, TV sources are indicating that its impact on TV ad revenues may not be as bad as first feared.

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