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BRAND HEALTH CHECK: Reuters - What must Reuters do to battle leaner rivals?

27 Feb 2003 | by Ravi Chandiramani

Plans to axe 3000 jobs in the next three years come as Reuters tries to reverse its sinking operating profits and fight off competitors. Will the strategy work?

B'lowfish wins £6m Virgin Mobile task

27 Feb 2003 | by Ben Bold,

LONDON - Virgin Mobile has moved its below-the-line account, estimated to be worth £6m, from Liquid Communications to B'lowfish Advertising without a pitch.

Ford and Nectar close to deal on loyalty alliance

27 Feb 2003 | by Mark Kleinman

Ford, the UK's biggest-selling car marque, is on the verge of one of its most significant marketing innovations as it prepares to sign up to the Nectar loyalty programme.

Cadbury shakes up top-level posts

27 Feb 2003 | by Mark Kleinman

Cadbury Trebor Bassett has promoted marketing director Nick Fell to oversee its worldwide commercial strategy. The appointment comes as part of a restructure that also sees the promotion of UK managing director Andrew Cosslett.

Orange to sponsor human endeavour

27 Feb 2003 | by Ravi Chandiramani

Orange is preparing for an ambitious global sponsorship drive that will support and celebrate human endeavours, in an attempt to reinforce its credentials as a brand committed to a vision of the future.

Top advertisers surprise industry with record year

27 Feb 2003 | by Jennifer Hiscock

The top 100 UK advertisers increased their above-the-line expenditure by a record 11.8% in 2002.

BNFL in talks on global brand strategy rethink

27 Feb 2003 | by Tania Mason

British Nuclear Fuels Limited (BNFL) is talking to Interbrand about a strategic brand overhaul, just as the future of nuclear power in the UK has been thrown into doubt by the government's energy White Paper.

Heinz links Salad Cream brand to ITV's Emmerdale

27 Feb 2003 | by Tania Mason

Heinz Salad Cream is to sponsor ITV's Emmerdale in a 6m six-month deal that aims to capitalise on the revivals of the 30-year-old TV show and the iconic condiment brand.

STOP PRESS: Blockbuster merges departments

27 Feb 2003

Blockbuster UK is merging its marketing and trading departments into a single function headed by Stephen Foulser. He has been promoted from marketing director to vice-president of the department.

STOP PRESS: British Gas to appoint Enterprise

27 Feb 2003

British Gas is poised to appoint Enterprise IG to a 250,000 branding job to better reflect its repositioning as a complete home services provider.

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