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LONDON - Texaco is concentrating its full promotional activity for 2003 on a relaunch of its Global Club loyalty card scheme, which is to be rebranded as 'WE.O.U' next month.
LONDON - Air Miles is upping the stakes in its battle against the Nectar loyalty programme with the appointment of Maher Bird Associates to handle its direct marketing activity.
LONDON - Sainsbury's has poached Abbey National's head of customer communications Jonathan Latham to lead its DM function as the battle for customer loyalty in the supermarket sector intensifies.
Virgin Retail is to scrap the V.Shop brand name and rebrand all 63 branches as Virgin Megastore Express as it steps up its home entertainment offering at the expense of mobile phones.
Nestle Rowntree has struck a £6m deal with ITV to link its confectionery brands to the 2003 series of Pop Idol, the show that launched the careers of Gareth Gates and Will Young.
Toyota's UK commercial director Mike Moran is leaving the car industry after 20 years to become worldwide director of marketing and strategy for Thames Water, the world's third-largest water company.
Online bank Egg has appointed the marketer responsible for Budweiser's acclaimed 'Whassup' campaign to oversee its UK advertising.
The difficult task of promoting Britain as a tourist destination at a time of terrorist threats and disintegrating transport systems has been handed to Kenny Boyle, currently head of NTL's Premium TV.
Troubled discount supermarket chain Kwik-Save is overhauling its brand with the appointment of a new creative agency. It is doubling its ad budget and also investing in store revamps and an own-label range.
The Tote, the government-owned bookmaker, has poached Marks Spencer Financial Services head of marketing Lorraine Brannan to become its new marketing director. Brannan will replace Rick Cowan when she takes up the post next month.
