DIRECT: TAG Heuer plans debut relationship campaign
18 Dec 2003 | by Alexandra Jardine
TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing programme to increase brand loyalty among wearers.
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TAG Heuer aims for loyalty with relationship drive
18 Dec 2003 | by Alexandra Jardine,
LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing programme to increase brand loyalty among wearers.
BRANDING BRIEF: Mikey reveals new-look stores
18 Dec 2003
Mikey, the contemporary jewellery company, is revealing new-look stores and concessions across the country. The interiors will initially be launched in 70sqm stores in Reading and Newcastle, and in London's Selfridges. Designs are by retail consultancy Raylian.
Dockers extends online presence via European site
18 Dec 2003 | by Ben Carter
Dockers, the Levi Strauss-owned casualwear brand, is to launch its first pan-European web site early next year to raise awareness of its clothing range across the Continent.
NEWS BRIEF: Adidas promotes global marketing director
18 Dec 2003
Adidas has promoted Erich Stamminger, its global marketing director, to president and chief executive of its US operations. Stamminger will retain his worldwide marketing remit.
Red Bull extends into fashion with annual UK show
17 Dec 2003 | by Ben Carter,
LONDON - Red Bull is making its first foray into the lucrative fashion industry, with the launch of an annual event intended to showcase the best fashion talent in the UK.
STOP PRESS: Nike poised to sign deal
11 Dec 2003
Nike is poised to sign an endorsement deal with US tennis star Serena Williams, expected to be worth in the region of $60m ( 35m). Williams' five-year contract with rival Puma expired in January 2003.
BRANDING: Hamnett designs clubbing clothes for young people
11 Dec 2003
Hamnett by Katherine Hamnett is introducing Clubwear Collection, a range of evening wear aimed at young clubbers.
BRANDING BRIEF: Howies launches web site
11 Dec 2003
Howies, the ethical skate and cycle clothing brand, has launched a web site at www.howies.co.uk, created by Carter Wong Tomlin. The site is divided into a section for the brand's clothing products and another detailing its beliefs.
Hamnett unveils evening collection for young clubbers
10 Dec 2003 | by Staff,
LONDON - Hamnett by Katherine Hamnett is introducing Clubwear Collection, a range of evening wear aimed at young clubbers.
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