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Direct Line has signed a year-long deal with Channel 4 to sponsor its 4Homes property strand as it seeks to boost awareness of its mortgage, loan and home emergency brands. The deal is believed to be worth in excess of 2m.
American Express has put its global $375m ( 215m) media-planning and buying account, held by WPP-owned MindShare, up for review. The review will not affect the UK account, which is with Carat.
Peugeot is relaunching its insurance offer with a redesigned brand identity for its customer communications. Design Group has been awarded the project, which aims to increase the number of Peugeot drivers who buy its insurance products.
Post Office Insurance Society has appointed design agency Medialab to redesign the range of brochures for its savings and life assurance policies. The products are marketed to employees of Royal Mail, the Post Office and BT, and rely heavily on employees to promote the products to friends and colleagues.
Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major ITV1 drama series in 2004, which supports the pension company's 'I like Standard Life' branding campaign.
Which ad campaigns made the grade as this year's most memorable? Gail Kemp looks at the 2003 Adwatch winners
The AA is seeking a marketing and strategy director after promoting Clare Salmon, the marketer responsible for its 'Just AAsk' campaign, to the post of managing director of financial services.
Zurich Financial Services is capitalising on the current enthusiasm for rugby union by linking up with Sky Sports to sponsor its broadcast coverage of the Heineken Cup, in a deal worth 500,000.
Petplan, the pet insurance provider, has reappointed Mediamark Publishing to produce its customer magazine Petpatter. Mediamark retained the business following a competitive pitch that included River Publishing.
Lloyds TSB has moved the head of its Goldfish credit card brand, Katrina Cliffe, to oversee marketing for its card programmes division.
