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DIRECT BRIEF: Ralph Lauren supports launch of Polo Blue

18 Dec 2003

Ralph Lauren is supporting the launch of its Polo Blue fragrance with a roadshow and sampling campaign that will introduce the product to more than 75,000 consumers. The initiative, which consists of brand ambassadors handing out Polo Blue from branded Porsche Boxsters, also offers consumers the chance...

BRANDING: Henkel launches updated Limelite detergent range

18 Dec 2003

Henkel is relaunching Limelite, its limescale-fighting detergent brand, with new packaging and updated formulations.

Colgate pays for premium links on Google in Europe

12 Dec 2003 | by Staff,

LONDON - Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost the performance of its Colgate brand on internet search engine Google.

Henkel backs Frish variants in TBWA ads.

11 Dec 2003 | by Sam Solley

Henkel is to support the launch of Frish Duo-Action, a multi-purpose toilet cleaner claimed to be a first in the UK market, with a heavyweight marketing campaign.

Colgate pays for premium links on Google in Europe

11 Dec 2003

Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost the performance of its Colgate brand on internet search engine Google.

NEWS BRIEF: Decleor and Carita UK promotes marketing director

11 Dec 2003

Decleor and Carita UK, the beauty firm, has promoted marketing director Carolyn Taylor to executive commercial director. She will oversee the training division and sales for the retail and salon division.

MEDIA BRIEF: Lynx launches truckside campaign

11 Dec 2003

Lynx is launching a truckside campaign through RoadAds. Artwork, created by BBH, has been used to transform white trucks into grubby-looking lorries with girls' names and phone numbers scrawled in the dust. Callers who ring the numbers will hear Lynx advertising messages.

Fabric retailer Elanbach hires LIDA for digital rebrand

04 Dec 2003 | by Ben Bold,

LONDON - Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency LIDA to handle the marketing for his family-run fabric and fashion venture.

Surf picks BBH for European task

04 Dec 2003 | by Ben Bold

Lever Faberge has handed its 8m European ad account for Surf to Bartle Bogle Hegarty without a pitch.

Beechams runs series of humorous ads

04 Dec 2003

Beechams is running a series of humorous vignettes to promote its Max Strength Sore Throat Relief Lozenges. The ten-second executions each demonstrate an extreme situation in which people could not afford to have a sore throat. The first features a lumberjack trying to warn of a falling tree; the second...

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