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Post Office set for ad boycott of MoS over rural closures

LONDON - The Post Office is refusing to buy advertising space in The Mail on Sunday for a £10m marketing blitz because of the newspaper's campaign against the closure of rural Post Office branches.

Nestle Rowntree hands UK control to Australia chief

LONDON - Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing operations.

Expedia European marketer Shaw in shock departure

LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing director, Beverly Shaw, after less than three weeks in the role.

TAG Heuer aims for loyalty with relationship drive

LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing programme to increase brand loyalty among wearers.

Macmillan Cancer Relief hires direct marketing chief

LONDON - Macmillan Cancer Relief, the UK's biggest cancer care charity and one of the top-spending charities on direct mail, has hired Clara Avery as DM manager.

Esporta prepares post-Christmas recruitment work

LONDON - Esporta, the health and fitness club operator, has picked Tequila\London to handle a campaign encouraging people to burn off their Christmas calories in its gyms.

NEWS BRIEF: Verdict research carries out report

The DIY and gardening market will retain its position as the UK's fastest-growing retail sector over the next five years, according to a report from Verdict Research. The study predicts that the sector will grow by 32.6% from 2003 to 2008.

NEWS BRIEF: Premier Lodge launches integrated campaign

Premier Lodge, the budget hotel brand, has launched an integrated campaign to attract customers. The three-month activity, created by agency Magnet Harlequin, focuses on the company's value-for-money proposition. The ads will run in the national press and feature the strapline 'Spend the night, not...

NEWS BRIEF: Bollinger to sponsor calendar

Bollinger is sponsoring a calendar to be cover-mounted on the January issue of BBC Magazines' Eve, marking the champagne's first sponsorship initiative with a glossy magazine. The deal is aimed at broadening Bollinger's appeal to women. Pictures for the calendar were shot on location at Champagne Bollinger.

NEWS BRIEF: National Express appoints E3 Media

National Express has appointed E3 Media to develop a microsite, providing the travel operator's airport customers with online booking facilities and travel information. The site is part of a 1m campaign to promote the airport service, which transports passengers to seven UK airports.

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