HSBC launches £3m overdraft mailing
26 Sep 2002 | by Ben Bold,
LONDON - HSBC is spending around £3m through Rapier, mailing all of its 6m-plus UK customers to communicate its recently announced reduction in overdraft rates.
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Prudential hires former ITV Digital marketer to head customer division
26 Sep 2002 | by Ben Bold,
LONDON - Prudential, the life and pensions giant, has appointed former ITV Digital senior marketer Catherine McGrath to head its direct-to-consumer operation.
Whitbread picks Sandom for £3m Travel Inn revamp
26 Sep 2002 | by DANIEL ROGERS
Whitbread Hotel Company has handed the £3m advertising account for its no-frills hotel brand Travel Inn to Sandom Group.
Whitbread picks Sandom for £3m Travel Inn revamp
26 Sep 2002 | by DANIEL ROGERS
Whitbread Hotel Company has handed the £3m advertising account for its no-frills hotel brand Travel Inn to Sandom Group.
Nestle to enter 'real coffee' market
26 Sep 2002 | by DANIEL ROGERS
Nestle is looking to counter the long-term decline of its Nescafe instant coffee brand, with its first UK foray into ground and roast coffees.
Nectar withdraws ads after site jam
26 Sep 2002 | by MARK KLEINMAN
The Nectar loyalty programme has been forced to pull press and TV advertising just a week after it launched a £50m marketing blitz, because it cannot cope with consumer demand.
Conduit forced to scrap directories launch campaign
26 Sep 2002 | by RAVI CHANDIRAMANI
Conduit, the Irish telecoms company, has shelved plans to launch its UK directory enquiries service and £15m launch ad campaign in December, when the market is deregulated.
KFC to review creative ahead of UK expansion
26 Sep 2002 | by MARK KLEINMAN
KFC, the UK's second-largest fast food chain behind McDonald's, is in talks with agencies about its ad arrangements as it enters the next phase of its UK expansion programme.
Diageo appoints ex-Lowe man for global ads post
26 Sep 2002 | by TANIA MASON and POPPY BRECH
Diageo has hired former adman Adam Kirby, who ran Interbrew's Stella Artois creative account at Lowe in the 90s, as its global head of advertising procurement.
STOP PRESS: Abbey National slahes marketing-related jobs
26 Sep 2002
Abbey National has slashed 78 marketing-related jobs across its Milton Keynes and Bradford offices. It refused to name specific individuals made redundant from the marketing department, though the cull is thought to have hit all levels.
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