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LONDON - WH Smith is to encourage shoppers to spend more in its stores with the biggest overhaul of its Clubcard loyalty scheme since its 1997 launch.
LONDON - British American Tobacco is seeking a relationship marketing chief as the threat of international advertising bans forces the industry to explore alternative marketing strategies.
McDonald's is to link up with the soon-to-launch Nectar loyalty scheme in a deal that will allow consumers to spend points earned in Debenhams and Sainsbury's on Big Macs.
Unison has had 140 complaints against its 'divided house' ad upheld by the Advertising Standards Authority. Half of the house appeared well-maintained and was titled 'Public Care Home', while the other half was boarded-up and titled 'Private don't care home'.
Tanya Field has been appointed vice-president, new media at Discovery Networks International. Field was previously director of new media for Discovery's European operations. She will report to Rick Rodriguez, executive vice-president of content for Discovery Networks International.
Jason Munslow has been appointed marketing manager at Clear Channel UK to oversee marketing for Adshel and More O'Farrell. Munslow joins from Emap advertising where he was corporate communications manager. He reports to Yvonne O'Brien, marketing director.
Martin Price has been appointed marketing controller at Maxxium UK, the spirits marketing and distribution company. He will control cognac, bourbon, whiskey, wine and champagne brands. Price joins from Coca-Cola Eastern Europe, where he was consumer marketing manager.
Kate Mason has been appointed marketing director for the shopping division of The British Land Company. Mason is currently head of marketing for British Land's flagship centre, Meadowhall. She will now additionally manage marketing strategy across all of British Land's centres. Prior to this she worked...
The ease with which we can now travel to exotic locations around the world has its pitfalls as well as its advantages. Global travel gives us the opportunity to experience other cultures, sample sumptuous cuisine and meet new and different people.
