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Philip Morris seeks top marketer in restructure

Philip Morris International (PMI) is looking to fill a beefed-up top European marketing role after promoting Paolo Digola to run the global tobacco giant's Japanese operation.

One 2 One's Yates emerges in Irish role at Vodafone

LONDON - Tim Yates, the marketer who helped grow the fledgling One 2 One into a major mobile brand, has joined rival Vodafone to spearhead its marketing efforts in Ireland.

Supersoft backs brand relaunch with This Morning sponsorship

LONDON - Schwarzkopf haircare brand Supersoft is to sponsor ITV's revamped 'This Morning' in a £500,000 deal. The tie-up forms the central plank of Supersoft's relaunch to connect with a younger audience.

Diageo gets Norwegian alcohol ban over Smirnoff Ice push

LONDON - Diageo has been banned from importing or selling any alcohol in Norway for six months, after breaking Norway's strict alcohol promotion laws in its marketing for Smirnoff Ice.

TUI seeks shop for £130m ad account

LONDON - TUI, Europe's biggest travel firm, is to pursue a single ad strategy across the continent for the first time and will select one agency to control its £130m pan-European budget.

Labour to overhaul benefit fraud ads

LONDON - The government is rethinking its £9m ad campaign to stamp out benefit fraud after a series of allegations that it was counter-productive and politically motivated.

C&G hires Target for remortgage campaign

LONDON - Cheltenham & Gloucester has appointed Target Direct to handle a direct marketing campaign to promote its remortgaging products to its customer base.

BBC retains PHD for £25m media account

LONDON - The BBC has retained PHD to handle its estimated £25m media planning and buying for all public service elements, including the soon-to-be-launched digital terrestrial TV (DTT) platform.

Centrica hunts chief for cross-selling brief

LONDON - Centrica is looking for a new group customer intelligence director, with a brief to analyse its huge database and identify customers who are likely to buy from other businesses within the group.

Carling ties with Punch for SMS activity

LONDON - Carling, the UK's biggest-selling lager, has teamed up with pub company Punch Taverns to develop an ongoing wireless relationship marketing campaign via SMS.

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