31 Jul 2002
| by Mark Kleinman,
Philip Morris International (PMI) is looking to fill a beefed-up top European marketing role after promoting Paolo Digola to run the global tobacco giant's Japanese operation.
31 Jul 2002
| by Ravi Chandiramani,
LONDON - Tim Yates, the marketer who helped grow the fledgling One 2 One into a major mobile brand, has joined rival Vodafone to spearhead its marketing efforts in Ireland.
31 Jul 2002
| by Tania Mason,
LONDON - Schwarzkopf haircare brand Supersoft is to sponsor ITV's revamped 'This Morning' in a £500,000 deal. The tie-up forms the central plank of Supersoft's relaunch to connect with a younger audience.
31 Jul 2002
| by Tania Mason,
LONDON - Diageo has been banned from importing or selling any alcohol in Norway for six months, after breaking Norway's strict alcohol promotion laws in its marketing for Smirnoff Ice.
31 Jul 2002
| by Daniel Rogers,
LONDON - TUI, Europe's biggest travel firm, is to pursue a single ad strategy across the continent for the first time and will select one agency to control its £130m pan-European budget.
31 Jul 2002
| by Mark Kleinman,
LONDON - The government is rethinking its £9m ad campaign to stamp out benefit fraud after a series of allegations that it was counter-productive and politically motivated.
29 Jul 2002
| by Staff,
LONDON - Cheltenham & Gloucester has appointed Target Direct to handle a direct marketing campaign to promote its remortgaging products to its customer base.
25 Jul 2002
| by Poppy Brech,
LONDON - The BBC has retained PHD to handle its estimated £25m media planning and buying for all public service elements, including the soon-to-be-launched digital terrestrial TV (DTT) platform.
25 Jul 2002
| by Ravi Chandiramani,
LONDON - Centrica is looking for a new group customer intelligence director, with a brief to analyse its huge database and identify customers who are likely to buy from other businesses within the group.
25 Jul 2002
| by Tania Mason,
LONDON - Carling, the UK's biggest-selling lager, has teamed up with pub company Punch Taverns to develop an ongoing wireless relationship marketing campaign via SMS.