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The National Lottery's Lotto campaign starring Billy Connolly, part of a £72m rebranding exercise, has achieved a high level of audience recall in Adwatch despite a continuing decline in ticket sales.
Fast cars, fast living, big hair, bigger shoulder pads, make-up for the girls and more for the men. Welcome to the excessive, dramatic, 'loadsamoney' 80s.
With advertising in the doldrums, the direct marketing industry is bucking the trend by showing a healthy growth of 10% for 2001. And while it might be dangerous to call the sector recession-proof, below-the-line certainly seems to be winning a larger piece of the marketing pie in a time of economic...
BT AVOIDS TECHNICAL JARGON FOR BROADBAND MAILING
Up in the air
4th July: Marketing In Difficult Times - how British Airways took on the challenge
Marks %26 Spencer's head of marketing plan and brand management Anna Joseph has resigned to pursue opportunities outside the company.
Argos is one of six businesses that comprise the Argos Retail Group (ARG), a subsidiary of Great Universal Stores (GUS). The others are: UK Home Shopping, European Home Shopping, Argos Additions, Jungle.com and Financial Services.
Peter Halsey has taken the post of marketing director at Travelodge as part of a restructure of the sales and marketing department. Stuart Honey becomes the new sales director.
John Alderman has been appointed marketing manager for retailer brands at Heinz Frozen %26 Chilled Foods (HFCF). Alderman joins the team from Heinz Nordic, where he was marketing manager on Heinz sauces and quick-serve meals.
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