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Ryanair, which lost its marketing supremo Tim Jeans to MyTravel this week, has named Sinead Finn as its European sales manager with overall responsibility for marketing.
Unilever's advertising and promotions spend for Q2 so far is up 3% on the second quarter of 2001, according to a trading statement issued on Monday. The FMCG giant said it is withholding the bulk of its budget for product launches later in the year. The company said it expects to make cost savings of...
The AA's latest TV ad campaign, part of a £22m marketing blitz, repositions it as an automotive services firm rather than just a breakdown service. Sharing third position in this week's Adwatch with insurance brand Churchill, 67% of consumers recalled the execution for AA insurance, entitled 'Postbox'.
The 70s was a decade of political and economic upheaval. The country was paralysed by industrial action, resulting in power cuts, the three-day week and rubbish lying uncollected in the streets. Abroad, Nixon shamed the US with defeat in Vietnam and his resignation over Watergate.
In the midst of the deepest advertising slowdown for a decade, research from the Chartered Institute of Marketing (CIM) presented exclusively by Marketing will make happy bedtime reading for anyone engaged in the sale of television airtime.
Media-neutral planning is a pretty simple concept. In essence it means that having determined your communication goals, you consider all possible options, fairly and objectively.
A cut above
In May 2001, the Halifax and the Bank of Scotland announced that they would merge. The £28bn deal saw the Halifax retail brand combine with the Bank of Scotland's corporate and business banking to become HBOS, the UK's fifth largest bank.
Nicki Websper has been appointed sales and marketing director at London Taxis International, the black cabs manufacturer. She joins from new media company isero.com where she was marketing director. Prior to this she was marketing director of vehicle information business HPI and European marketing director...
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