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Republic, the pressure group campaigning for an elected head of state, is to encourage people to compare the British and Swedish royals in its first ad calling for a public debate on the monarchy.
US sportswear manufacturer New Balance is hunting its first European marketing director as the brand rolls out across the continent. New Balance prides itself on its 'endorsed by no-one' approach to marketing.
West Quay shopping centre has appointed Lawton Communications Group to handle a brand advertising campaign spanning TV, press and radio. The campaign will promote the retail centre as Southampton's premier shopping destination for fashion.
VITAL SIGNS TV viewing intentions for the Golden Jubilee weekend Queen's Golden Jubilee vs World Cup Jubilee World Cup Neither 30% 44% 26% Queen's Golden Jubilee vs England World Cup games Jubilee World...
There has been endless analysis of the advertising strategy of the world's best-known brand - principally whether it's thinking 'global' or 'local' at any point in time.
Sales people in the UK spend 7% of their time actively selling. And no, that's not a misprint. That's the finding, anyway, of an international survey of productivity efficiency carried out by Proudfoot Consulting. It concludes, from an in-depth survey of worker productivity, that sales staff get diverted...
Unilever and ITV this week announced the largest ad-vertising deal in UK media history, £320m over four years.
Every Wednesday The Times, like several other newspapers and trade magazines, runs a piece called 'Campaign of the Week'.
Coca-Cola is making 25 ads for the World Cup. It's a simple statement, but it says a lot about how far the soft drinks giant has come with its commitment to 'local' advertising.
Marketing's Brand Design Awards, launched earlier this month, have struck a chord with the industry - with approaches from senior client marketers and leading brand consultancies alike. The Awards will recognise the contributions made by so many individuals and organisations to the creation, look, experience...
