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LONDON - Centrica has poached senior Barclays marketer Oliver White, to head its customer intelligence unit as it seeks to improve the way it builds relationships with millions of UK consumers.
LONDON - Accoladia, the joint venture between British Airways Holidays and Thomas Cook Holidays, is rebranding its customer magazine as part of a strategy to make its customers more loyal.
Hasbro, the toy and games company, has switched its £8m creative account from Burkitt DDB to BMP DDB as it seeks to unite its creative and media accounts under one roof. Burkitt DDB held the account for 12 years.
Sainsbury's has joined forces with Littlewoods Leisure to launch a Sainsbury's branded scratchcard range. The venture sees it go head to head with Camelot scratchcards in Sainsbury's stores.
Hasbro, the toy and games company, has switched its £8m creative account from Burkitt DDB to BMP DDB as it seeks to unite its creative and media accounts under one roof. Burkitt DDB held the account for 12 years.
Lego has signalled its plans to increase its share of the toy market with the appointment of Ulrik Gernow to the new role of vice-president of marketing, Europe North.
Leonard Cheshire, the UK's largest disability charity, has enlisted The Office despot Ricky Gervais to front a cinema campaign challenging employer discrimination against disabled workers.
Npower is investing £10m in the nationwide roll-out of its 'Health Through Warmth' programme, which aims to reduce fuel bills to the UK's neediest homes by introducing energy efficient measures.
Heineken is to tell UK drinkers that 'The world approves' of the premium strength lager that launches here on February 28. A £9m TV campaign, by Clemmow Hornby Inge, will form the backbone of the launch.
Royal Bank of Scotland has emerged as the frontrunner to become the new title sponsor of the Six Nations Championship. A deal is expected to be announced within the next week.
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