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LONDON - Mother has been named Creative Agency of the Year in Marketing's Agency 2002. The award, now in its second year, recognises creativity, effectiveness, new business wins and financial health, and reflects Mother's sparkling past 12 months.
Energywatch has estimated UK consumers could save a total of £1.1bn by switching electricity suppliers. It has accused ex-monopoly regional electricity suppliers of charging less out of their home region than within it.
Compaq's former director of marketing and strategy Robert Fedder has resurfaced as managing director of Kane, the pocket computing brand that launches its debut ad campaign this week.
Microsoft's former director of corporate marketing Shaun Orpen has left his position as global marketing director at IT company Neverfail after less than a year. His departure results from the company's decision to scale back its attempts at being a service provider to concentrate on being purely a...
Virgin Radio has joined forces with Microsoft to launch a week-long promotion encouraging listeners to consider buying a PC or upgrading for Christmas. The promotion, entitled 'Amazing PC' kicks off on December 9 focusing on PCs that are designed for Windows XP.
"One of the things I am passionate about is the way information technology can interact with peoples' lives in a more human way," explains Nick Barley in his laid-back Staines tone. This encapsulates his mission as Microsoft's UK marketing director. In the course of our interview, he prefixes his thoughts...
LONDON - Centrica has poached senior Barclays marketer Oliver White, to head its customer intelligence unit as it seeks to improve the way it builds relationships with millions of UK consumers.
Npower is investing £10m in the nationwide roll-out of its 'Health Through Warmth' programme, which aims to reduce fuel bills to the UK's neediest homes by introducing energy efficient measures.
Microsoft has ended its seven-year relationship with direct marketing agency EHS Brann and put its £10m below-the-line UK account up for pitch.
Hewlett Packard has unveiled a global identity following its merger with Compaq Computer Group. The branding, based on 'invent', seeks to broaden perceptions of HP by positioning it as much more than a printer and PC company and imparting the improvements that technology creates in people's lives. Brand...
