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Asics, the Japanese sportwear manufacturer, is launching its first-ever UK TV campaign through Publicis to help broaden the appeal of the brand in the UK. The single execution breaks on MTV on Saturday (December 21). The agency created the ad free-of-charge and said that it did so to raise its creative...
Ducati Corse, the world-renowned motorcycle marque, is transforming itself into a clothing brand as part of a wide-ranging sponsorship and licensing deal with Italian sportswear firm Fila.
Sara Lee Courtaulds has kicked off a strategic review of the identity for its flagship Pretty Polly brand, as it aims to target it at a younger 20- to 35-year-old audience.
Madame V, an upmarket lingerie company, is to break into the UK market with the launch of a flagship store next May. It also plans to run branded parties from early next year. Madame V, which is backed by a consortium of venture capitalists, will aim to take on Agent Provocateur and Ann Summers.
Sonneti, the Urbanwear fashion brand, is to launch a print campaign that will feature four of the six finalists from Channel 4's Model Behaviour series. The ads are by East Midlands agency Sellers Rogers, which has been appointed to handle a creative account worth £250,000.
Grotto Spa, owner of Gas, the Italian fashion brand aimed at 18- to 25-year-olds, has appointed Stefano Anoja, former head of franchising at Benetton Retail, as manager for the UK and Ireland. It has also appointed Marco Pavanello as global marketing director. Anoja and Pavanello will spearhead Gas'...
Tiny Planets, the CITV pre-school series featuring the animated planet-hoppers Bing and Bong, is stretching its brand into nightwear through licensing deals with apparel manufacturers Aykroyd's and TDP. The ranges will comprise pyjamas, nightdresses and dressing gowns.
Blacks Leisure, the outdoor clothing company, has retained Newcastle-based agency Robson Brown after a pitch for its advertising account, comprising the Milletts, Blacks and Free Spirit brands.
Boots is to launch a childrenswear brand called Mini-Mode, as the retail giant reviews its high-profile move into Wellbeing services.
Burberry, the fashion brand, has announced a 32% rise in core earnings and a £55.1m pre-tax profit in its first interim profits announcement since it was spun off from Great Universal Stores in July.
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