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LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.
SCA Hygiene has awarded Fallon the £10m creative account for its Velvet toilet tissue brand. The appointment comes after incumbent Publicis resigned the account over conflicts stemming from its hiring to Procter Gamble's global roster.
Cussons' best known brand sheds its masculine image for its Bathtime bubble bath range.
LONDON - Unilever is to revamp its corporate logo and feature it on all its major products next year, in an all-out global attempt to position the Unilever name as secure and responsible in consumers' minds.
Clinomyn, the toothpaste aimed at smokers, is extending its range into a number of new oral care products as part of its strategy to tackle a variety of staining problems.
Wilkinson Sword has launched a Manchester United-branded grooming gift set to reinforce its position as the club's official grooming partner. The set will be promoted in a ten-second TV ad by J Walter Thompson, which is based on the theme of 'razor sharp skills'.
LONDON - Colgate-Palmolive is threatening to pull its £5m adspend off ITV next year as ITV sales houses face a tough round of negotiations, with up to 60% of ad deals up for renewal.
At least twice a day I have the pleasure of passing through King's Cross on my journey to and from Partners BDDH.
Andrex celebrates the 30th birthday of the 'puppy' by giving away a wide range of prizes, says Sam Solley.
When ACDOCO launched Dr Beckmann Rescue Oven Cleaner in 1997 the brand struggled to attract attention, despite the fact that was non-caustic and didn't smell. Press activity had no impact and the product was delisted by Tesco. The category was dominated by Mr Muscle.
