Viral ads, mobile messaging and interactive TV campaigns have been central to some of the marketing world's most original and creative output over the past year. These are just some of the categories recognised by the Marketing Connections awards, now in their third year, which reward excellence in...
Optical Revolution, the budget spectacle retailer, has appointed M C Saatchi's Immediate Sales Company to handle its advertising business as it attempts to take on established high street opticians.
Sara Lee Courtaulds has kicked off a strategic review of the identity for its flagship Pretty Polly brand, as it aims to target it at a younger 20- to 35-year-old audience.
The BBC aims to convey the drama and unpredictability of the FA Cup in its credits promoting its third-round coverage. The ads dramatise the sense of dread that Premiership players feels going in to an FA Cup match that might see his team eliminated by a minnow. The creative work, by BBC Broadcast,...
Christmas may have become too commercial - but most people seem resigned to the fact. When it comes to companies cashing in on the festive occasion, they don't care.
Madame V, an upmarket lingerie company, is to break into the UK market with the launch of a flagship store next May. It also plans to run branded parties from early next year. Madame V, which is backed by a consortium of venture capitalists, will aim to take on Agent Provocateur and Ann Summers.
Ferrero UK is to launch two children's countlines under the Kinder brand. Kinder Chocolate, sold in packs of eight, and Kinder Chocolate Maxi, available as single bars, will be available from February 14. The brands will be promoted with a £3.5m TV campaign that will position the bars as a 'nutritional...
LBC, the soon-to-be-relaunched radio station, is the debut client of Whoosh, the relationship marketing agency set up by former Channel 5 marketer David Bainbridge. LBC will use Whoosh's SMS technology, which handles high traffic volumes, to get presenters responding to listeners' views, votes or competition...
Ryvita is to rename its sweeter biscuit variant Currant Crunch 'Ryvita Breaks', to position it as a snack to have with a hot beverage at morning and afternoon tea. New packaging reflects this repositioning with a steaming cup of coffee on the front, as part of a complete overhaul of packaging for the...
The Department of Health has appointed Iris to handle the partnership marketing strategy for its adult sexual health campaign, which aims to increase awareness of sexually transmitted infections. Iris' work will support the above-the-line campaign by Delaney Lund Knox Warren.
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