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Proximity wins Shell's £70m below-the line work

19 Dec 2002 | by Mark Kleinman,

LONDON - Shell has moved a step closer to its goal of delivering integrated global brand communications with the appointment of Proximity to handle its estimated £70m international below-the-line account.

Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.

Vauxhall shifts to media-neutral stance

19 Dec 2002 | by Mark Kleinman,

LONDON - Vauxhall is taking a bow to media neutrality with the restructuring of its marketing department, which will see customer relationship management merged with the car-maker's above-the-line function for the first time.

Vodafone is the latest to sign up to Nectar

19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,

LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after it pulled out of rival scheme Air Miles.

DIRECT: Gillette develops debut direct marketing work

19 Dec 2002 | by MARK KLEINMAN

Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.

DIRECT: Macallan backs DM for seasonal loyalty rewards

19 Dec 2002

The Macallan, the premium malt whisky brand, is stepping up its investment in direct marketing with a festive campaign designed to drive sales during the busiest period of the year.

DIRECT BRIEFS: Latest dm campaign from Glenmorangie

19 Dec 2002

Glenmorangie is basing its latest direct marketing and advertising campaign for the Ardbeg malt whisky brand on the inhabitants of the island of Islay. The firm is using direct marketing agency Story to create the campaign, which will include full-page press ads. There will also be a mailing campaign...

DIRECT BRIEFS: DM campaign informs about epilepsy

19 Dec 2002

The public is being informed about epilepsy with a direct mail campaign sent to 10,000 GP surgeries across the UK next month. The initiative is designed to raise awareness of facts about the condition as well as details of charity Epilepsy Action's services. Created by communications agency Junction,...

DIRECT MARKETING: E-mail adds value to DM campaigns

19 Dec 2002 | by DAVID MURPHY

E-mail and web sites can help companies gain superior results from their direct mailings, writes David Murphy.

Security body appoints Kitcatt for launch

12 Dec 2002 | by Mark Kleinman,

LONDON - The government body being set up to regulate nightclub bouncers, wheel clampers and private detectives has appointed Kitcatt Nohr Alexander Shaw to develop a launch marketing strategy.

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