12 Dec 2002
RED has eschewed conventional PR thinking to buck the market trend, achieving global press coverage for high-profile clients such as Microsoft.
21 Nov 2002
| by MARK RITSON, assistant professor of marketing at the London Business School
A pipe bursts in your house. When the local handyman arrives, he is carrying a large toolbox. Without even looking at the pipe, he opens the box to reveal only one tool: a hammer. He takes it out and brings it crashing down on the broken pipe - for an hour. With the pipe destroyed, he asks for £100...
23 Oct 2002
| by Mark Kleinman,
LONDON - The government is to launch an emergency marketing campaign to alert the public to contingency plans put in place during the first nationwide firefighters’ strike in 1977.
16 Oct 2002
| by Ravi Chandiramani,
LONDON - Powergen has poached senior Barclays marketer Paul Parmenter to be sales and marketing director for its retail business.
15 Aug 2002
| by MARK RITSON, assistant professor of marketing at the London
Of all the communication tools that a marketer can invest in,
public relations is probably the most underrated.
01 Aug 2002
The UK Civil Service Benefit Society has appointed AGA to handle
its £4m direct marketing and public relations account. The
Friendly society, which markets life assurance, savings plans and
investment services, wants to develop a fully integrated
through-the-line programme with a brief to reflect the...
25 Jul 2002
Alcohol Concern has condemned a PR offensive by Halewood
International for its 8.4% pre-packaged spirit Hard Core, which invites
'Luton mingers' to star in a forthcoming ad campaign.
25 Jul 2002
Bacardi, Tesco, Kellogg, British Gas and Microsoft are among the
brands that have made the Public Relations Consultants Association's
(PRCA) FrontLine Awards shortlist this year.
20 Jun 2002
Mattel is launching a PR campaign through Bristol-based design
consultancy oakwood dc, celebrating the 50th anniversary of its Matchbox
brand. It consists of a life-size Mini covered in 1753 Matchbox models.
13 Jun 2002
Ryanair is to offer free flights for one day on all 12 of its
routes in and out of Germany, in a PR slap to rival Lufthansa
celebrating Ireland's advancement to the second round of the World Cup.