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RED has eschewed conventional PR thinking to buck the market trend, achieving global press coverage for high-profile clients such as Microsoft.
A pipe bursts in your house. When the local handyman arrives, he is carrying a large toolbox. Without even looking at the pipe, he opens the box to reveal only one tool: a hammer. He takes it out and brings it crashing down on the broken pipe - for an hour. With the pipe destroyed, he asks for £100...
LONDON - The government is to launch an emergency marketing campaign to alert the public to contingency plans put in place during the first nationwide firefighters’ strike in 1977.
LONDON - Powergen has poached senior Barclays marketer Paul Parmenter to be sales and marketing director for its retail business.
Of all the communication tools that a marketer can invest in, public relations is probably the most underrated.
The UK Civil Service Benefit Society has appointed AGA to handle its £4m direct marketing and public relations account. The Friendly society, which markets life assurance, savings plans and investment services, wants to develop a fully integrated through-the-line programme with a brief to reflect the...
Alcohol Concern has condemned a PR offensive by Halewood International for its 8.4% pre-packaged spirit Hard Core, which invites 'Luton mingers' to star in a forthcoming ad campaign.
Bacardi, Tesco, Kellogg, British Gas and Microsoft are among the brands that have made the Public Relations Consultants Association's (PRCA) FrontLine Awards shortlist this year.
Mattel is launching a PR campaign through Bristol-based design consultancy oakwood dc, celebrating the 50th anniversary of its Matchbox brand. It consists of a life-size Mini covered in 1753 Matchbox models.
Ryanair is to offer free flights for one day on all 12 of its routes in and out of Germany, in a PR slap to rival Lufthansa celebrating Ireland's advancement to the second round of the World Cup.
