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STOP PRESS: ASA upholds complaint against Expedia.com

19 Dec 2002

The Advertising Standards Authority has upheld a complaint against travel web site Expedia.com from a customer who tried and failed to buy a flight at the 'from' price advertised. The ASA said airlines should ensure there is reasonable availability of flights at the advertised 'from' price.

Camelot to tie with MSN for dedicated channel

19 Dec 2002 | by MARK KLEINMAN

Camelot's £45m investment in taking the National Lottery onto the internet is to include the launch of a dedicated online channel in partnership with the MSN portal.

DIRECT CHOICE: BT Broadband

19 Dec 2002 | by PAUL READMAN, Creative director, WWAV Rapp Collins Scotland

Ever been away for a fortnight, then instantly regretted it when you see the mountain of mail waiting for you?

DIRECT BRIEFS: Rivals Digital Media relaunches two sites

19 Dec 2002

Rivals Digital Media is relaunching its two e-commerce sites, Football365Shop and WorldRugbyShop in the run-up to Christmas. The revamped sites include additional cross-promotional opportunities and new merchandise including clothing and general sports-related products. Other new features include an...

DIRECT MARKETING: E-mail adds value to DM campaigns

19 Dec 2002 | by DAVID MURPHY

E-mail and web sites can help companies gain superior results from their direct mailings, writes David Murphy.

Man Utd and Fujifilm in deal

12 Dec 2002

Manchester United's global army of fans can order exclusive pictures of their heroes online following a deal between the club and imaging equipment company Fujifilm. The sponsorship, licensing and rights management agreement sees Fujifilm become United's official imaging partner at a time when players'...

MEDIA BRIEFS: Time Out launches online dating service

12 Dec 2002

Time Out is launching an online version of its dating service on its web site www.timeout.com. The listings magazine has teamed up with Dating Direct to launch the service. Users can post profiles online for free and look for potential partners. To contact them, or to read messages they have left, users...

MEDIA BRIEFS: Vodafone and Van Wagner unveil brand's sign

12 Dec 2002

Vodafone and outdoor advertising provider Van Wagner have unveiled the brand's sign in Piccadilly Circus. By logging on to www.vodafone.com or www.vodafone.co.uk, viewers can create a message that will appear at a time and date of their choosing.

DIRECT BRIEFS: COI appoints 23red

12 Dec 2002

The COI has appointed 23red to secure commercial partnerships for the second phase of the Department of Trade and Industry's safe internet shopping campaign, set up to reassure customers about the security of online purchasing. It follows 23red's appointment as the partnership marketing agency for the...

BRANDING BRIEFS: Budgens updates web site

12 Dec 2002

Budgens has updated its web site to better reflect its in-store branding based on the theme 'Where freshness comes to life'. It is also the first supermarket portal to provide a detailed food intolerance database allowing customers to search for 'safe' Budgens own-label products. The site also promotes...

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