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BT is attempting to re-establish its credentials at the heart of the communications revolution with an epic TV ad that depicts ordinary people addressing the crowd in a Gladiator-style amphitheatre. The ads, which break today (Thursday), carry the campaign line 'More connections. More possibilities'....
Ford has signed up as the exclusive broadcast sponsor of BSkyB's Premier League coverage for the 2001-2002 season in a deal worth about pounds 9m. The tie-up, negotiated by Ford's media agency, MindShare, and Sky Sponsorship sees Ford back Sky's Premier League broadcasts for the ninth...
MG Rover will attempt to restore the MG marque to its glory days as a sporty youth brand with a pounds 4m targeted advertising and sponsorship launch campaign for its new range of cars. The marque is returning to TV after a year-long absence in a campaign that also takes in cinema, banner...
ITV is believed to be set to offer the job of marketing and commercial director to Channel 5 marketing director Jim Hytner, following the resignation of John Hardie two weeks ago to join Walt Disney. ITV is understood to have had a number of informal meetings with Hytner, but any decision...
GlaxoSmithKline has called a review of its media planning and buying for UK Consumer Healthcare and Nutritional Healthcare, with a view to centralising the business believed to be worth pounds 40m. The review follows Glaxo Wellcome's merger with SmithKline Beecham late last year, which...
The Inland Revenue has hired D'Arcy to handle its next self-assessment advertising campaign, as an interim measure while M&C Saatchi works on a long-term brand overhaul. The appointment jeopardises incumbent Euro RSCG Wnek Gosper's status on the Inland Revenue's roster. The Inland...
Coca-Cola has awarded its pounds 1.5m Schweppes creative account to Mother following a three-way pitch against Lowe Lintas and Volcano.
Online Travel Portal has confirmed the brand name for its service will be Opodo, as revealed in Marketing last week. The pan-European venture, involving nine major airlines, will launch initially in the UK, Germany and France.
NTL has kicked off a pounds 300,000 poster campaign through J Walter Thompson to mark the launch of its broadband internet service in the Manchester area. The offering entails a set-top box with internal cable modem. The service will roll out to all NTL's other cable franchise areas in the UK.
Prudential-owned Scottish Amicable is restructuring its business in a move that could see the marketing division renamed and senior marketing roles change. According to a spokesman, no decisions have been made yet but every business function is under review "to ensure that they have a more logical...
